Chic ivory wool luxury blazer by Carlisle.Founded in 1981 in Dallas, Texas, by Bill and Ann Taylor, Carlisle was created as a luxury women’s clothing brand focused on direct-to-consumer sales through a unique trunk show model.The company’s original name was The Carlisle Collection.2. Business ModelCarlisle distinguished itself from traditional department store brands by selling exclusively through independent sales consultants rather than retail shops.Consultants hosted trunk shows (often in upscale homes or private venues), where clients could preview and order the seasonal collections.This gave Carlisle a reputation for personalized service and exclusivity, appealing to affluent, career-oriented women.3. Clothing StyleTarget Market: Professional and society women, ages 30+, who need polished wardrobes for business, travel, and events.Signature Pieces:Tailored suits and blazersSilk blouses and luxury knitsEvening jackets and cocktail attireHigh-quality accessories (scarves, belts, handbags)Design Traits: Classic with a modern, elegant edge. Many garments were European-inspired, using luxury fabrics from Italy and France, and were stylish.Carlisle’s LegacyKnown as the “ of direct sales”, Carlisle pioneered the model of exclusive, luxury trunk show shopping in the U.S.It built a strong reputation among affluent professional women who wanted wardrobe-building collections with longevity.
