TAVERNITI Collection. In 2004, Jimmy and his old friend Paul Guez (founder of Sasson jeans) joined forces to launch “All fabrics are studied in order to be specially tested. Silk, denim and leather are favorites. Indigo dyes, natural pigments, discoloration are some of the techniques favored in the TAVERNITI Collection. In 2004, Jimmy and his old friend Paul Guez (founder of Sasson jeans) joined forces to launch “TAVERNITI SO JEANS”.
