HARV'E BENARD by BERNARD HOLZMAN LADIES VELOUR TIGER PRINT BLAZER/JACKETSOFT VELOUR FABRIC (1) BUTTON CLOSURE (2) FRONT BARREL POCKETSAMAZING TIGER PRINT THROUGHOUTHarvé Benard is an established clothing brand founded in 1967 by Bernard and Morton Holtzman. At first, the brand’s apparel highlighted quality and modern fashion suitable for career women throughout North and South America. The label spread through mid-range department stores, specialty stores, and fashion catalogs.The Holtzman brothers partnered with Harvey Goodman and all decided to ”Frenchify” their names to produce a more appealing and fashion-inclined label. From Harvey, it was turned into Harvé, and Benard, from Bernard.Creating a name in the fashion industry was no easy task for the brothers, but it was a childhood dream they both wanted to turn into a reality. Delivering goods in Manhattan’s garment center at the age of 13 was the first step in their involvement in the textile industry. Following the footsteps of their mother, Betty Levine, a member of the International Ladies Garment Workers Union, the Holtzman brothers, especially Bernard or Bernie, realized that this industry was their future.Despite his insufficient educational background in fashion, specifically in designing, he was still able to produce 6 suits that became his prime work, which earned Harvé Benard a spot in fashion industry history. The launch of these designs garnered an unexpected total sale of $1 million.
